Email Campaigns

Email Marketing

Profitability in business is all about creating loyal customers and driving repeat sales. Part of that strategy should be a full-featured scalable outbound email management solution that offers comprehensive tools for planning, targeting and executing high-volume customer service and direct marketing campaigns. Target the right message to the right person determining who to communicate with, what to communicate, and when to communicate is the key to effective email campaigns.

Build complete customer profiles by importing data from your existing customer database and from forms and surveys. Use sophisticated targeting to allow you to use these profiles so you can segment based on any customer information.

Respecting consumer privacy should be one of your utmost concerns. Using sophisticated opt-in/opt-out tools helps prevent you from sending unsolicited emails. Instantly updating customer membership information and delivering one-to-one messages to your consumer base helps your email campaigns achieve best results over time.

The difference between low response rates and high response rates lies in the the message itself. Emails should always be personalized with customer information. With each customer order, accumulated data (including the customer's email address, customer communication, and full order history) can be used to create relevant and personalized communication. Smart solutions keep your customer information up-to-date with database searching and profiling, list maintenance, and bounce-handling.

Incorporating HTML, pictures, animations, attachments, and more, increases the effectiveness of every email and helps to ensure the highest possible return on your email campaigns. Your email solutions should be structured so that you can analyze the results of individual mailings. All campaigns should allow you to track the results of every email sent, such as when the customer opens the email, if they click through to your Web site, handle any undelivered and bounced emails, and notification of unsubscribes.

Email Marketing

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